Address-Based Display Advertising target specific households by matching terrestrial addresses from a targeted list campaign with IP addresses. Not only does this hit your target audience every time, it builds upon and extends the life of your direct mail campaign.
With Addressable Banner Ads, your ads will never be wasted on a "bot" again.
Select the list segment(s) for your targeted display and pre-roll
Deploy web ads tailored for your selected households
Banners will be displayed on all devices in the household
Perform matchback of sales to original household list